Original "Original" Ray's Pizza

Origin
In 1959, Ralph Cuomo opened the first "Ray's Pizza" on Prince Street in Little Italy, New York. In 1960, he made a second "Ray's Pizza" but later sold it off. The new owner sued Cuomo, claiming (falsely) that his "Ray's" was there first and Cuomo had copied him. Though Ralph won the case, it opened the door to many other new pizzarias called "Ray's", each claiming a different origin and each claiming to be the first and only authentic.

Even today, in New York alone there are 49 pizzarias featuring the name "Ray's".

Effects
Dining at the original "Ray's" pizzaria causes certain patrons to be inspired to continue the chain. They will have the idea to devote time and money into opening a pizzaria with the name "Ray's", although their own reasons for doing so may be drasticly different. The end result is the same, a potentially self-propogating pizzaria chain resturants.

For some reason, the effects only influence people with the means and money to act on the inspiration, the average Joe will feel no compulsion to become a resturantuer.

It was mentioned in the episode "Age Before Beauty"