Seth MacFarlane's "Family Guy" Concept Art

Origin
In 1998, Seth Macfarlane sent a seven minute clip of his new adult cartoon comedy "Family Guy" to Fox. It was well received and has now been running for 12 seasons, on and off among various cancellings and renewals. The show focuses on the Griffin family, husband and wife Peter and Lois, their three children, Meg, Chris and Stewie and their dog Brian.

Much of the show's humor comes from obscene and adult humour, interspersed with non-sequitor cutaway gags that have become iconic among fans.

Effects
When the concept art, depicting the Griffin family, is face-up and a phrase is said referring to a previous event, the sketch will cause anyone nearby to go into a trance like state. In this state, the affected individuals will see the events of the non-sequitor play out as if they were watching it. To an observer, the affected individuals will freeze in the middle of whatever they were doing for the duration of the cutaway.

Felix's Notes
"Simple testing has revealed that the event need not have actually happened. As long as the phrase is said, the individuals will see the cutaway as it would likely have occured.

Note, avoid mentioning this around Artie or Pete, they're unlikely to forgive or forget too quickly."